Local search engine optimization (LSEO) is the act of optimizing a particular web site for specific local keywords and the associated local search terms in order to garner more traffic. Local search engine optimization is very similar to organic SEO in which it is a process affecting the ranking of a site or a single web page in the paid results of a search engine, also known as “organic” or “paid” results. Organic SEO is more beneficial since it can result in increased website visits and the resultant increase in revenue. On the other hand, SEO that operates on paid advertising results in more click-through rate (CTR) and conversion rates. For businesses with local web sites, organic search marketing is more advantageous since they can achieve greater visibility and targeted traffic, which can translate into more customers and ultimately more profit. visit
How can Local SEO be beneficial for your business? Local search results provide your website with a prime position on search results pages for specific key phrases relevant to your business, industry, geographic area, and product/service offerings. Given the billions of searches that are conducted online on a daily basis, more people are relying on online tools such as Google and Yahoo! to find the products and services that they need. In fact, more people are using these two giant search engines to help them decide on the best places where they can do business online.
In order to ensure that your site is noticed by online visitors, you have to make sure that your website ranks high in the natural listings of these two search engines. This means that you have to pay special attention to the various factors that affect the rankings of your pages, including your meta description, title, H-Tags, content, keywords, alternate text for images, title tags, Alt text in Meta tags, and onsite and offsite directories. The onsite and offsite directories are the ones that online visitors usually rely on when looking for information on a certain topic or a specific item. If you want to optimize your website for these directories, you have to make sure that you have optimized your site properly so that it will appear among the first few results of any search query.