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The secret to any SEO success lies with the amount of traffic a site receives and their ability to convert that traffic into leads and sales. SEO agency experts like Matt Cutts believe that if a site doesn’t receive much traffic it’s because they aren’t receiving enough attention from people looking for what your site has to offer. And if you want your SEO efforts to have long-term benefits, you have to continuously work on improving your rankings. SEO analyst, Jade Smith, believes that if you want to see the most long-term benefits from your SEO efforts then you need to continue to focus on your analytics and search console, to give yourself a true picture of how effective you are at driving quality traffic to your website.
SEO agency experts like Jade Smith don’t believe in off-page factors for success but rather believe in the importance of on-page optimization. Off-page optimization can make or break your SEO efforts so knowing your visitors and their behavior is vital. With this in mind, experts like Matt Cutts recommend conducting a website structure analysis to see what users do when first arriving at your website. Knowing these things can help you determine what SEO tactics you should use to make your content more user-friendly and engaging so you gain more organic traffic instead of making your pages tedious and boring.
An SEO expert such as Jade Smith believes that a good SEO company should provide services that are focused on solving customers’ problems. SEO is just a tool, it doesn’t have to be a cure all, but it does need to be used in conjunction with other strategies for increasing web page rankings and increasing web traffic. A good SEO company will help you determine the best way to improve your current web page ranking by implementing tactics that address the most common problems facing online business owners. SEO consultants also know that off-page factors are most important for increasing your search engine optimization. They may even know the best company or tactic to use to improve the rankings of your current web page ranking.
When you are ready to hire an SEO consultant, you want to make sure you are working with a company or firm that has experience in dealing with your specific business needs. While SEO consultant services do offer some useful services, there are a lot of them out there who only focus on off-page factors and forget about on-page strategies and optimization. If you want to hire the right SEO agency or firm for the task at hand, you need to do your homework. There are many firms out there offering SEO consulting services but only a few of them understand how important off-page SEO is and can therefore maximize the benefits of hiring an SEO consultant.
When you are looking to hire an SEO consultant, you want to make sure they have experience in dealing with your type of business. It’s a good idea to ask for references and check their portfolio of past projects, but you should not hire the first SEO company you find. Instead of wasting time on the first company you find, do your research. Look for references and talk to the people behind those references. If you follow this advice and hire the SEO agency you were initially recommended by a friend or business owner, you can rest assured that the services they will provide will be to your advantage and that you will see excellent results in the form of higher search engine rankings and more customers.