For the past few months, I’ve been struggling to get my Denver, Colorado restaurant listed on the first pages of Google Places, Yahoo Local, and Bing. I’ve finally discovered the ideal solution to all of my problems: local SEO. I contacted a specialist SEO firm that specialises in local SEO. The SEO team provided me with an SEO kit that included a wide range of tactics designed to improve my website’s search engine page ranking and drive more traffic and sales after reviewing my company and its visibility issues. Let’s take a look at how these tactics helped me promote my business.Find additional information at KurkoCreative Local SEO Marketing – Madison 360-Degree Photos.
Sites for Local Listings: Local SEO optimises local search results by using local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing, and others) that target local/geo targeted keywords. The SEO firm devised tactics to help my local business listing on these sites rise in the rankings. Now, when someone looks for Denver-specific details about my company, the information about my company that is stored on both of these pages comes up first.
As my online presence has improved, I’ve noticed that more local consumers have begun to visit my website, which is helping to promote my brand. My service provider took great care to promote my small business only on Google-approved local listing pages.
Backlinking: One of the services provided by local SEO is the development of inbound links to a company’s website. My SEO service provider took care to create backlinks to my website from reputable websites with content relevant to my company, in accordance with Google’s latest Penguin update. Since search engines recognise keywords based on backlinks, I realised that relevancy was critical. Another important consideration is connection speed, or the rate at which backlinks are built. Since any unnatural pace might cause Google to consider my links spam, the SEO team developed backlinks slowly and methodically. They have used off-page strategies including social bookmarking, article and forum submissions, and other events. To boost performance, keyword variations, branded text, and other techniques were used.
Promotion on Social Media: To push my target audience to my website, my service provider used successful social media optimization tactics. They generated posts for my company on prominent social networking sites such as Facebook, Twitter, Google+, and others, which helped attract local customers to my website. They used the ‘Share’ and ‘Like’ buttons to distribute the messages. Since search engines, particularly Google, now display search results from social media sites (Facebook, Google+, Twitter, and others), these profiles are also assisting in driving more organic traffic to my web. My company was also supported by the SEO team, who created videos and photographs of my restaurant and shared them on YouTube and Pinterest.
Social media marketing entails maximising the marketing power of social media sites’ features (paid ads, competitions, business pages in the case of Google+, and more). Focusing on a single social media platform for marketing purposes (Facebook Marketing, Twitter Marketing) is, in my opinion, the most effective way to promote your company online.
Advertising on the Internet
Thanks to its ease of execution, high Return on Investment (ROI), and better traceability, pay per click ads (paying search engines to view your website on the first page of search results) is regarded as a powerful way to promote your company online. PPC ads, also known as geo-targeted PPC, was provided by the SEO team for my business. Since the advertisement was targeted at the Denver area, more local customers visited my website. In my geo-targeted PPC, I used both open-ended and oriented keywords.