The increasing usage of the internet by the general public to learn about items and services they want to buy or hire has prompted many businesses to consider their online presence. Many organisations have realised the value of Search Engine Optimization in assisting them in achieving higher rankings in search results. Search engines have long been used by internet users around the world to navigate the World Wide Web. Among the many search engines available, Google is the most popular option for users all over the world. As a result, it’s no wonder that businesses desire to be at the top of Google’s search results. Your SEO company will very certainly have hundreds of suggestions to assist you in achieving those rankings. Google, on the other hand, has been making modifications to its search process on a regular basis. I strongly suggest you to visit gmb SEO to learn more about this.
Not long ago, Google launched a new search process system known as Google Places. We’ll look at what Google Places is, how it works, and how it affects your ranking in this article.
What exactly is it?
When users entered a geographic location in their search, Google would occasionally display a map with the local company results. Local business listings were originally used separately, and Google Maps replicated the listings. Late in 2010, Google introduced a new platform called Google Places, which combined web search with web maps to create a search procedure that alters how your website appears in Google search results.
What is the mechanism behind it?
It functions similarly to a local listing for your company in Google search results. When a user enters in a term or phrase that includes a location-based search or is somehow linked to a location, Google’s web-based mapping application generates a directory listing. The resulting information includes the actual location, as well as travel plans and, if accessible, an image.
What effect does it have on your ranking?
Google explicitly considers four factors while determining your ranking –
1. Proximity: Your ranking is heavily influenced by how close your business is to the searched location.
2. Optimization: Whether you’ve properly entered your business category and optimised your Google Places listing.
3. Citations: Local directories are used by Google to advertise their data. For improved ranking, references for your business or business information should be discovered in these directories. Quality and consistency are two crucial aspects of your company citations, as they have a significant impact on your rating.
4. Customer reviews: Customer reviews play an important role in Google Places ranking. Google analyses evaluations from a variety of well-known review sites, and the data gathered is reviewed and factored into the total ranking.